Discover the bold and unconventional world of P R I T C H, the ultimate destination for fashion-forward leather apparel. Our luxury fashion house delivers uncompromising quality and impeccable style that’s sure to make you stand out in any crowd. From the runway to the streets, our designs exude audacious confidence and rebellious refinement. Whether you’re looking for a statement piece or a classic wardrobe staple, our collections have got you covered. Shop now on Avenline.com to elevate your wardrobe with the timeless sophistication of P R I T C H.
DELIVERY WORLDWIDE
All our orders are shipped out using DHL Express courier service. Prices are displayed in CHF or GBP, but will be adjusted depending on your location and are subject to change.
THE CATALOG – NEWS – NEW ARRIVALS – DNA II COLLECTION – OUR COLLECTIONS – GIFTCARD – WHAT’S IN STORE – Gifts for Your Loved Ones and Yourself – blaSers – TOPS
Stunning Frida Assen wearing a PRITCH White Chain Bra Top and Skirt ensemble on the pages of L’Officiel Monaco.
‘DICHOTOMY’ Buckle Bra Top | PRITCH
Credits:
Model by @frida_aasen
Photography by @natashakot
Stylist & Creative Direction by @annatet.style
Production by @elena__burini @lazur_agency
MUAH @asya_yureva
Jewelry by @faideeofficial
NEW ARRIVALS
CLAW
As we welcome the arrival of spring, we are thrilled to introduce our latest accessories collection that perfectly captures the spirit of the season. Be the first to explore our new range of stunning bags and signature accessories, now available in fresh new colors and designs. Whether you’re looking for a statement piece or a stylish everyday essential, we’ve got you covered. With beautiful shades of blue, unique claw pattern leather, and silver trims, our collection will effortlessly elevate your spring wardrobe. Don’t miss out on these must-have pieces!
BLASERS
TOPS
Thoughtful Gifts for Them and Treats for You
OUR COLLECTIONS
DNA II COLLECTION
Introducing the newest addition to our DNA Collection – DNA II. This capsule collection features new colours and silhouettes that complement our existing DNA collection. DNA II is based on the signature styles of our brand, combined with some new shapes. Made from the finest Italian leathers, French silks and custom-made PRITCH fabrics, this collection is designed for those who love to stand out from the crowd and turn heads.
Designed by Federica Braghieri and made to order in our London Atelier, DNA II is a must-have for anyone looking for unique and high-quality fashion pieces that are sure to impress.
Overview : more here
Crafted from butter soft Italian suede, this catsuit features V-neck front detail and low v-neck at the back, this piece body contours, highlights and simply won’t leave you unnoticed. CHF 2,615.00 : SHOP NOW
DNA II OVERSIZED PIERCED BLAZER
The Brand’s Oversized Blazer from the ‘Dichotomy’ Collection has been revisited in a new Vintage Leather and round spiky piercings. The leather offers this piece a shiny effect, while the piercings add an edgy look. The jacket features an invisible magnet closure on the central front.
This blazer is a must-have for anyone looking for unique and high-quality fashion pieces that are sure to impress. The combination of vintage leather and spiky piercings creates a bold and daring look that is perfect for any occasion.
CHF 4,060.00 : SHOP NOW
DNA – and more
FASHIONS WEEK WARDROBE
Fashion week season is here.
We selected 2 outfits from the latest DNA Couture Collection for you and paired them with our premium leather accessories. SHOP NOW
DICHOTOMY – and more
APPAREL & ACCESSORIES (ALL) – THE CATALOG
Welcome to our extensive products catalog! With just a simple keyword search, you can quickly and easily find the products you need. Our user-friendly search function makes it easy to browse and explore our vast inventory, so you can find exactly what you’re looking for in no time. Start your search now and discover the perfect product for your needs!
| Apparel's Name | Image | Price Gbp | Buy Link | Categories | Description |
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| Apparel's Name | Image | Price Gbp | Buy Link | Categories | Description |
GIFT CARD
WHAT’S IN STORE
Here, immerse yourself in the luxury of our exclusive leathers, exotic fabrics, and bespoke patterns. Create your own unique style with our selection of PRITCH accessories, from elegant gloves and chokers to lavish gift sets. Don’t miss out on our iconic corset belts and signature leather bags, all available for purchase in-store.
Our diverse offering spans the Accessories Collection featuring our hero Corset Belt, the Timeless Collection of statement making leather basics, and our Demi Couture and Bespoke Collections — the haven where your imagination can run wild.
PRITCH founder and CEO Arina Pritch has Georgian, British, Russian and Ukrainian roots and with her multi-cultural background and international upbringing, is a keen observer of human nature. You can find them on our website avenline.com
Arina’s studies and research in Fashion Business at Istituto Marangoni and Luxury Brand Management at London’s European Business School have reinforced her conviction that the fashion market lacked a coherent voice to harness this power and realize its full potential.